Morphosis was appointed to create a world wide training/workshop on consumer centric category management.
The objective for this 2 days training/workshop is to ideate on how to tell a compelling category selling story by transforming data into insights partners can use to grow their business.

This training is an integrated approach for all Microsoft consumers world wide line of business (PC, Xbox, Office, Surface, PC Hardware).

Topics covered are :

01. Identify and earn the right to discuss with your Partner
02. All business questions you should ask yourself for a better understanding of your Partner
03. Category management phase
04. Brand stories vs Category stories
05. Evolution of the consumer
06. Experience Economy
07. Omnichannel approach
08. Data as competitive advantage
09.Generating insights from data
10. Maximizing the Opportunity the integrated approach
11. Assessment of partners to optimize investment
12. Retail math and KPI's
13. 4 distinct stages to create a persuasive data-driven business presentation 
14. The retail strategy mix
15. Digital
16. Category scorecard
17. Category opportunities/gaps
18. Optimization of the assortment
19. Pyramid of data 5 levels of data
20. GMROII

Training and workshop

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