Norton launch of the Norton Core

Norton Core is the first router that secures your connected home. State-of-the-art security begins at the network level. Norton Core monitors the entire network and responds to threats before they reach your devices.

Morphosis has been asked to create the Go to market plan to launch in retail and the Point of Sales. Looking at the behaviour attitude and motivation of the consumers to buy the Norton Core.

Strategy proposal
Point of sales
Client
SYMANTEC (Norton)
MiSSION
Launch strategy, Consumer segmentation, Point of sales, Retail activation
Year
2018
COUNTRY
US  (EMEA in the future)