Realco Introduction of the Eezym range in retail

Realco is the world leader in enzyme-based cleaning products. In 2018, based on its professional range Realco has decided to launch its range of consumer products.

Morphosis was appointed for the strategic approach to launch this range in retail; Partner prioritization approach, Creation of the sales pitch deck, consumer segmentation, Category managament, budgeting, consumer journey and point of sales approach





Strategy proposal
Point of sales
Client
REALCO
MiSSION
Launch strategy, Consumer segmentation, Point of sales, Retail activation, Partner prioritization
Year
2017
COUNTRY
Belgium, France, Romania