Digital transformation is not about technology, it is about strategy and new ways of thinking in the Experience Economy. Transforming for the digital age requires your business to upgrade its strategic mindset on 4 pillars; Morphosis help you to think about the way you:
1. ENGAGE WITH YOUR CUSTOMERS
Deliver personalized, rich, connected experiences to your customers, inspiring and driving loyalty along every step of the customer journey. Engage your customer by focusing on a seamless shopper experience across total marketing, customer service and merchandising. Understand their behaviour, attitude and motivation by turning data into insights
WHAT IF …
YOUR CUSTOMERS
- Have a seamless, personalized experience, online and in stores
- Have the right information, guidance and personalized service they need in store and on any devices they use
- Can talk to experts, experience products differently in store and online
- Can order online and pick the product they want in store creating more opportunities to sell
- Enjoy an end to end experience
2. CONNECT AND DEVELOP YOUR PEOPLE
Enable your employees to keep up with your fast-moving customers, efficiently collaborating to quickly meet customer needs with agility. Empower your teams to perform at their best though training, coaching and development that is available anytime, anywhere and tailored to your unique business needs
WHAT IF
YOU ARE A RETAILER AND YOUR SALES ASSOCIATE
- Is enabled to better understand the customer needs
- Generates insights
- Is empowered to spend more time with your customers
- Has the right information to drive conversations with your customers
- Is providing personalized assistance to your customers
- Is increasing basket sales by delivering the right script
- Feels empowered, efficient and trusted
- Differentiates your DNA
- Meets the “WHAT IF” scenarios of the manufacturer
YOU ARE A MANUFACTURER AND YOUR SALES TEAM
- Connects with sales associates with innovative new ways of directly interact and optimize your marketing campaigns
- Gets ahead of the competition by better understanding the use of your products
- Ensures that sales associates tells the story you want
- Helps to differentiate your partners
- Meets the “WHAT IF” scenarios of the retailer
3. VALUE YOUR PRODUCTS
Gather information about the use of the products you design or sell, design innovative features, design innovative ways to display, and work collaboratively to improve the experience. Transform your strategy of experience marketing
WHAT IF …
YOU
- Could offer to your customer a holistic experience
- Tell a story to your customers
- Adapt your messaging based on the customers you have in your shop
- Engage the five senses
- Enrich the customer experience
4. OPTIMIZE YOUR BUSINESS
Improve your interaction with partners by focusing on consumer journey, omni-channel experience. Increase the flow of information across your entire business operations, keep your business processes synchronized. Optimize your category management and prioritize your partnerships and investments
WHAT IF …
YOU
- And your partner are working together on the business planning
- Have the information and insight you need to optimize staffing
- Can stock for periods of demand, and reduce waste at other times
- Can tack and measure the effectiveness of your marketing campaigns to improve sales outcomes
- And your employees can access real-time information to make better decisions