Morphosis has developed an aid tool for the go to market strategy.
The tool takes into account 3 axes that are the consumer perspective, the perspective of your company in relation to a potential or existing customer and the positioning of the customer in relation to your company.
By doing an assessment in the tool of these 3 axes, a proposition of commercial strategy is given to you.
Do you have to consider a customer as a transactional customer or a transformational customer? The strategy to adopt is it a strategy of “brand awareness”, “trade leadership”, “whitdraw” or another of the 8 possibilities?
This simple tool can help you adopt the right strategy and use your resources (human and monetary) wisely