The flow used to define the strategy to adopt is divided into 2 stages.
First stage includes 3 steps the “briefing”, the “insights” and the “creative” proposal.
The second stage covers the activation of the strategy and the measurement of results.
Between the two stages a check in is made by the shoppers
The alignment between the client and Morphosis is performed during the Briefing; the objectives to reach, the KPIs to use and financials aspect are covered
In the insights phase we use our funnel to define the opportunity we cover the Client strategy, the Consumers insights, the Market Insights and the client’s partner ecosystem.
After these 2 steps we start the creative iteration step with prototyping or not
A check in is made with the client
Morphosis can be appointed for the end to end approach or any tailor made approach
Once the shopper check in phase is completed, Morphosis starts production, installation and maintenance of the assets.
The last step is the measurement and analysis phase of the results. Closing the loop