We are in the era of individualized marketing where the product, even the service, must meet specific and personalized expectations. 

The consumer has moved from the era of purchase to that of experience. The end in itself of an afternoon shopping is no longer the pure and simple purchase of a product that meets basic needs, it is primarily to live a moment of discovery, sharing, pleasure. The hedonic aspect of the shopping experience has never been so important to satisfy and retain consumers.




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