Archives of Category Management

GO TO MARKET TOOL

Morphosis has developed an aid tool for the go to market strategy. The tool takes into account 3 axes that are the consumer perspective, the perspective of your company in relation to a potential or existing customer and the positioning of the customer in relation to your company. By doing an assessment in the tool […]

DAPESCO VISUAL GUIDE

Dapesco is a company specialized in energy optimization. Morphosis’s mission was to create a visual guide for the company. The first step was a strategic reflection on Dapesco’s customer segmentation in order to have a differentiated message with respect to their customer target. The visual guide consists of the library of icons and a library […]

MORPHOSIS WHAT IF …

Digital transformation is not about technology, it is about strategy and new ways of thinking in the Experience Economy. Transforming for the digital age requires your business to upgrade its strategic mindset on 4 pillars;  Morphosis help you to think about the way you: 1. ENGAGE WITH YOUR CUSTOMERS Deliver personalized, rich, connected experiences to […]

NORTON CORE LAUNCH

Norton Core is the first router that secures your connected home. State-of-the-art security begins at the network level. Norton Core monitors the entire network and responds to threats before they reach your devices. Morphosis has been asked to create the Go to market plan to launch in retail and the Point of Sales. Looking at […]