We Design Your Business

Retailing and manufacturing  is more competitive than ever before with disruptive new entrants and channel blurring. Your strategy must identify where to pay and how to win during this wave of industry transformation and how to create a Business Model that describes the rationale of how your organization creates, delivers and captures value.

It is today very difficult to invent and therefore rare to encounter a truly new good. Customers most values not the goods themselves but the experience and transformation they enable. Successfully optimize the stage, the actors and the script.

Succesful businesses enable their teams to perform at their best through training, coaching and development that is available and tailored to their unique business needs.

*LMS:Learning Management System

Category management should be a top priority for retailers and manufacturers . When category management first appeared, it turned marketing basics into an organized eight step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years many marketers have forgotten that the key to sales success lies in knowing the consumer.

We translate your client’s world, his views, thoughts and desires into appealing visuals. From the very first prototypes right down to the final packaging put up on the shelves, we’ll give your brand that much-coveted body and panache — from scratch, if need be.We will visualise your consumer’s journey before we do anything else. Carefully selecting the right channels, we target your audience through tailor-made media, suited to draw your customer’s attention.

Digital disruption is not, by definition, a negative occurrence. It is a phenomenon that forces change. Companies can use it as the imperative to engage customers differently with more personalised, tailored, and data-driven messages across the consumer journey. All of this data turned into insights can be leveraged to your advantage.

When promotions and price strategies are not driving sufficient ROI, the challenge consists in deploying a data-driven but merchant-smart approach. Let’s look at the share gap, traffic gap, shopper gap, profit opportunity, competitive gap and inventory opportunity to turn things around.

In a constant changing environment at a rapid pace and in many directions, humans have sometimes a tough time ‘harmonising the watch and the compass’… A coaching traject is often an efficient tool to realign the personal ‘why’ with the professional ‘why’. Accompanying individuals through collective change is a co-creation with organizations’ decision makers. We offer a tailor-made approach.

Need some boots on the ground? We are more than happy to help you with the roll-out of your product, both on and offline, every step of the way.